If retailers are struggling to bring in customers in a rough economic climate, getting personal might be the answer.
According to ChoiceStream, 41% of US Internet users surveyed said they paid more attention to advertising that was personalized. And nearly the same proportion of respondents (39%) said they were more willing to click on such personalized ads.
Still, Internet users respond to personalization, and according to ChoiceStream, the more money viewers spend online, the more likely they are to respond.
“Today’s online consumers understand the value of online advertising and know retailers have information about their shopping behavior that can make their experience more relevant,” said ChoiceStream president and CEO Steve Johnson.